IMOMI
Omni-channel, Chat Based Real Estate Platform
What I Did
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Branding
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Typography
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Style Guide
Project Timeline
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4 weeks for branding
Tools I Used
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Photoshop
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Illustrator
What is Imomi (I'm Omi)?
Imomi (stylized version of the phrase "I'm Omi") is an omni-channel, chat-based, real estate platform that serves buyers, sellers, and realtors. The platform’s main differentiator is the proprietary Natural Language Processing technology which powers ‘Omi’ the intelligent chatbot.
The platform is comprised of a real estate CRM for realtors, a customer facing website for buyers, and mobile apps for homeowners.
The project was a lot of fun for me because it involved creating a brand mascot in addition to the overall branding.
Brand Mission
IMOMI's mission is to bring innovation and inclusiveness to the industry by promoting integrity, teamwork and implementing cutting edge technology to bring people together while creating a vibrant and empowering lifestyle for our people, partners and clients based on professionalism and trust.
Who is it for?
Omi serves buyers, sellers and realtors in an effort to streamline communications and transactions between them.
TARGET AUDIENCE
Based on my interviews with the client, we were looking at the following audience.
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Buyers
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Male foreigners
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age 28+
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looking to rent
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working, mid-level affluent
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Female or Male locals
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age 35+
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looking to buy
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working or self-employed, affluent
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Sellers
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Female or Male
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age 35+
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looking to market their properties
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Realtors
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Female or Male
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age 25+
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looking for success
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Key Pain Points
Based on my interviews with the client, I understood the following pain points:
Buyers
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Inaccurate listings
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Difficult to find the right match fast
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Poor follow up from agents
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Complexity of dealing with multiple agents
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Agents not reliable / dishonest agent
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Difficult to keep track of property hunt
Sellers
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Difficult to market their properties widely
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Difficult to find good agent
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Difficult to obtain feedback from viewings
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Lose motivation to keep their listings updated
Realtors
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Difficult to find prospects and properties
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Having to do extra work that doesn’t fall under their role
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Lack of motivation to keep performing
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Difficult to keep track of opportunities and deals closed successfully
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Difficult to keep track of to-do’s
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Difficult getting feedback and following up with prospects
Initial Exploration
I came up with a few options for the Imomi logo as a first draft.
Key Elements Used
Final Brand.
Logo
Colors
Typography
Omi, the friendly chatbot
Collateral
